Marketing to homeowners and renters so they can hire you to purchase a property
You market to home buyers in order to convince them to buy the house of your client
Also, marketing yourself as real estate agents in Los Angeles is going to differ from local marketing in West Virginia. There isn't any general marketing strategy that can bring clients to real estate. The strategies for marketing real estate you decide to use are based on the local market, the type of clients you want to attract as well as your personal preferences. See the top read more about real estate marketing idea more examples.
Five Phases of Real Estate Marketing
Agents aren't able to acquire clients instantaneously or in a magical way. Real estate agents need to understand that there is a linear and universal procedure for acquiring and keeping new customers. It can be broken into five stages. Lead Generation, Lead Nurturing, Customer Service, Lead Conversion Client Retention.
1. Lead Generation
It involves identifying and contacting prospective clients in the real estate industry. This is the most well-known aspect of marketing real estate. However, it's a small part. There are numerous marketing options that can help you generate real estate leads. Although all methods work, we recommend that you decide to stick to only three channels. You can also monitor and improve the effectiveness of each over time.
2. Lead Nurturing
Even even if your list is lengthy and you have a lot of leads, they won't be able to conduct business. A typical lead from the internet won't buy or sell a home within 6 to 18months. The typical lead is converted to clients after 8-12 touches. There aren't many agents who follow up with leads once they've been contacted. This is the reason why the majority of real estate agents do not achieve success in their marketing. Marketing in real estate is about building trust with your prospects and focusing on the long-term. Think about this from the point of view of your lead. They may be in the market to buy or sell their house but aren't sure where to begin. While they might have come across you online, and are open to working with your company, they can become distracted from you and their actual estate-related goals. You can make your leads feel more comfortable when you interact with them and give them value but not bragging about your company. And, if well-nurtured leads are nurtured, they'll be more likely to be converted, which brings us to phase three. Read the top rated real estate lead generation website examples.
3. Lead Conversion
Converting leads is the process of making a lead an agent or client. This usually happens through the signing of a listing agreement. It is one of the most satisfying elements of real estate. But, the process of generating leads won't be possible unless you employ an approach that creates leads with efficiency and nurtures the leads until they are motivated to buy or sell a house. It is possible to help leads to convert quickly by offering value and building confidence before and during the meeting. To increase your lead to the point of conversion, send the lead an email with an educational video. It will provide them with suggestions and tips on how to interview agents and what to be looking for in an agent.
Provide the CEO with a testimonial video of your customers from the past.
Mail to the contact a letter with a description of your home and a timeline.
In order to make the lead feel better informed to make them feel more informed, create an analysis of market conditions or a local report that is comparable to theirs and share it with the lead at a listing meeting.
4. Client Servicing
This stage is all focused on helping your clients reach their real estate goals in a fun and enjoyable way. This is the stage of real estate marketing since you want your customers to be happy and invite their friends and family to use your services. The process of referring clients is completely free, and they have a high rate of conversion because they come directly from reliable, trusted sources.
5. Client Retainment
The acquisition of a new client is often five times more costly than keeping an existing customer (source Elasticpath.com). Marketing in real estate is all about keeping clients. This is particularly true when you already have a database of customers. It is important to follow-up with your clients following the sale to keep them returning. We recommend that you contact your customers every day to check in and to make sure they're moving into the home smoothly. If they're experiencing difficulties it's possible to assist them.
Client Nurturing. You can share valuable content (emails and mailers inviting you to events, announcements or insight etc.) frequently. On a regular basis.
These two steps will make clients feel more secure regarding their purchases and help to keep you on top of their minds with clients. They'll more likely to think of your company when they're in the market to sell or buy a house again, or to recommend someone else who's. Visit Sold Out Houses today!